Social Content Engine
A standing social calendar in your voice, with Canva graphics staged for approval.
Official Anthropicby AnthropicChecked October 18, 2026
From Anthropic's Small Business plugin, this skill runs social media as an ongoing operation instead of one-off posts. It learns how you write, keeps a rolling calendar and repurposes each asset for every channel, but never publishes on its own.
Who it is for
- Small business owners
- Solo marketers
- Creators
Prompts to try
Once the skill is installed, ask for the result in plain words. Claude picks the skill up on its own.
I need to post more on Instagram, set up a content calendar for next monthWe've gone quiet on social, plan two weeks of posts in my voiceTurn our new product launch into posts for every channelHow to install it
In Claude Code
/plugin marketplace add anthropics/knowledge-work-plugins/plugin install small-business@knowledge-work-plugins
In Claude.ai
Listed in Claude's plugin directory for Cowork: add the Small Business plugin from Customize > Plugins on a paid plan, and its skills also load in chat.
Good to know
Uses Canva and Shopify connectors when available; works with manual posting otherwise.
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How we checked it
Confirmed SKILL.md at small-business/skills/social-content-engine/SKILL.md in anthropics/knowledge-work-plugins via the GitHub API; skill folder last changed 2026-09-15, repo has 29,992 stars and was pushed 2026-10-17; published in Anthropic's knowledge-work-plugins marketplace.
Source: github.com/anthropics/knowledge-work-plugins/tree/main/small-business/skills/social-content-engine