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Campaign Plan

A full campaign brief: audience, messages, channels, calendar and metrics.

Official Anthropicby AnthropicChecked October 18, 2026

From Anthropic's Marketing plugin, this skill turns a marketing goal into an executable plan. It produces a structured brief with a week-by-week content calendar and success metrics.

Who it is for

  • Marketers
  • Founders
  • Small business owners
  • Agencies

Prompts to try

Once the skill is installed, ask for the result in plain words. Claude picks the skill up on its own.

Prompt 1
Plan a six-week launch campaign for our new mobile app
Prompt 2
Create a lead generation campaign for a B2B webinar series
Prompt 3
Turn this goal into a campaign brief: grow newsletter signups by 30 percent

How to install it

In Claude Code

  1. /plugin marketplace add anthropics/knowledge-work-plugins
  2. /plugin install marketing@knowledge-work-plugins

In Claude.ai

Listed in Claude's plugin directory for Cowork: add the Marketing plugin from Customize > Plugins on a paid plan, and its skills also load in chat.

Good to know

The Marketing plugin also includes SEO audit, performance report and brand review skills.

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How we checked it

Confirmed SKILL.md at marketing/skills/campaign-plan/SKILL.md in anthropics/knowledge-work-plugins via the GitHub API; skill folder last changed 2026-03-13, repo has 29,992 stars and was pushed 2026-10-17; published in Anthropic's knowledge-work-plugins marketplace.

Source: github.com/anthropics/knowledge-work-plugins/tree/main/marketing/skills/campaign-plan

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