Competitive Brief
Research competitors and map positioning gaps, messaging angles and threats.
Official Anthropicby AnthropicChecked October 18, 2026
An Anthropic Marketing plugin skill that researches competitors and compares how they position themselves. It highlights angles nobody has claimed yet and helps you react when a rival makes a move.
Who it is for
- Marketers
- Founders
- Sales teams
- Product managers
Prompts to try
Once the skill is installed, ask for the result in plain words. Claude picks the skill up on its own.
Build a competitive brief on our three main competitorsCompetitor X just cut prices, assess the impact on usFind messaging angles our competitors aren't usingHow to install it
In Claude Code
/plugin marketplace add anthropics/knowledge-work-plugins/plugin install marketing@knowledge-work-plugins
In Claude.ai
Listed in Claude's plugin directory for Cowork: add the Marketing plugin from Customize > Plugins on a paid plan, and its skills also load in chat.
Unlock the install steps
Free. Leave your email once to open the install steps for all 149 skills, and get the best new skills each month.
How we checked it
Confirmed SKILL.md at marketing/skills/competitive-brief/SKILL.md in anthropics/knowledge-work-plugins via the GitHub API; skill folder last changed 2026-03-13, repo has 29,992 stars and was pushed 2026-10-17; published in Anthropic's knowledge-work-plugins marketplace.
Source: github.com/anthropics/knowledge-work-plugins/tree/main/marketing/skills/competitive-brief