Brand Voice Guidelines
Build an enforceable voice and tone guide from your docs, calls and transcripts.
Official Anthropicby Tribe AIChecked October 18, 2026
Part of the Brand Voice plugin that Tribe AI built for Anthropic's Cowork launch. It reads your existing materials, from brand docs to sales call transcripts, and produces guidelines with confidence scores and open questions.
Who it is for
- Marketing teams
- Brand managers
- Agencies
- Founders
Prompts to try
Once the skill is installed, ask for the result in plain words. Claude picks the skill up on its own.
Create brand voice guidelines from these documents and call transcriptsExtract our tone of voice from our best sales callsConsolidate our scattered brand materials into one style guideHow to install it
In Claude Code
/plugin marketplace add anthropics/knowledge-work-plugins/plugin install brand-voice@knowledge-work-plugins
In Claude.ai
Listed in Claude's plugin directory for Cowork: add the Brand Voice plugin from Customize > Plugins on a paid plan, and its skills also load in chat.
Good to know
The same plugin includes brand discovery across tools and a skill that applies the guidelines to new content.
Unlock the install steps
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How we checked it
Confirmed SKILL.md at partner-built/brand-voice/skills/guideline-generation/SKILL.md in anthropics/knowledge-work-plugins via the GitHub API; skill folder last changed 2026-02-24, repo has 29,992 stars and was pushed 2026-10-17; partner-built plugin in Anthropic's knowledge-work-plugins repo; plugin.json names Tribe AI as author.