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Copywriting

Write or rewrite page copy: headlines, value props and CTAs that sound human.

Community, verifiedby Corey HainesChecked October 18, 2026

The copywriting module of Corey Haines' Marketing Skills. It gathers context about the page, audience and offer first, then drafts clear, specific copy that avoids common AI phrasing.

Who it is for

  • Marketers
  • Founders
  • Freelancers
  • Copywriters

Prompts to try

Once the skill is installed, ask for the result in plain words. Claude picks the skill up on its own.

Prompt 1
Rewrite our homepage hero, it's too vague
Prompt 2
Write copy for a landing page selling our bookkeeping service
Prompt 3
Give me five headline options for our pricing page

How to install it

In Claude Code

  1. /plugin marketplace add coreyhaines31/marketingskills
  2. /plugin install marketing-skills@marketingskills

In Claude.ai

Zip the skill folder and upload it under Customize > Skills > + > Create skill > Upload a skill.

Good to know

Single skill: npx skills add coreyhaines31/marketingskills --skill copywriting.

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How we checked it

Confirmed SKILL.md at skills/copywriting/SKILL.md in coreyhaines31/marketingskills via the GitHub API; skill folder last changed 2026-10-15, repo has 55,248 stars and was pushed 2026-10-15.

Source: github.com/coreyhaines31/marketingskills/tree/main/skills/copywriting

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