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Content Creation

Draft blogs, social posts, newsletters, press releases and case studies.

Official Anthropicby AnthropicChecked October 18, 2026

Anthropic's Marketing plugin skill for drafting content across channels. It provides structures for each format and channel-specific best practices, including SEO basics and calls to action.

Who it is for

  • Content marketers
  • Small business owners
  • PR teams

Prompts to try

Once the skill is installed, ask for the result in plain words. Claude picks the skill up on its own.

Prompt 1
Write a blog post announcing our new feature with SEO in mind
Prompt 2
Draft a press release for our Series A
Prompt 3
Turn this customer story into a case study

How to install it

In Claude Code

  1. /plugin marketplace add anthropics/knowledge-work-plugins
  2. /plugin install marketing@knowledge-work-plugins

In Claude.ai

Listed in Claude's plugin directory for Cowork: add the Marketing plugin from Customize > Plugins on a paid plan, and its skills also load in chat.

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How we checked it

Confirmed SKILL.md at marketing/skills/content-creation/SKILL.md in anthropics/knowledge-work-plugins via the GitHub API; skill folder last changed 2026-03-13, repo has 29,992 stars and was pushed 2026-10-17; published in Anthropic's knowledge-work-plugins marketplace.

Source: github.com/anthropics/knowledge-work-plugins/tree/main/marketing/skills/content-creation

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