A Marketing Skills module that gives Claude a library of thinking models and persuasion principles. It helps you explain why people buy and apply ideas like anchoring or social proof ethically.

Who it is for

Marketers
Copywriters
Founders
Students of marketing

Prompts to try

Once the skill is installed, ask for the result in plain words. Claude picks the skill up on its own.

Prompt 1

Which psychological principles could improve our free trial signup page?

Prompt 2

Explain anchoring and show how to use it on our pricing

Prompt 3

Use behavioral science to rewrite this offer

How to install it

In Claude Code

>/plugin marketplace add coreyhaines31/marketingskills
>/plugin install marketing-skills@marketingskills

In Claude.ai

Zip the skill folder and upload it under Customize > Skills > + > Create skill > Upload a skill.

Good to know

Single skill: npx skills add coreyhaines31/marketingskills --skill marketing-psychology.

Unlock the install steps

Free. Leave your email once to open the install steps for all 149 skills, and get the best new skills each month.

How we checked it

Confirmed SKILL.md at skills/marketing-psychology/SKILL.md in coreyhaines31/marketingskills via the GitHub API; skill folder last changed 2026-05-14, repo has 55,248 stars and was pushed 2026-10-15.

Source: github.com/coreyhaines31/marketingskills/tree/main/skills/marketing-psychology

Marketing Psychology